Sense for the
extraordinary...
...Knowledge of
what is possible
WHY
We all grow older - but our idea stays young. Over the past 70 years, we have evolved from a small joinery into an international hotel furnishing company. Meeting the demands of a global clientele takes great effort - and we rise to that challenge. Our brand identity reflects this commitment. After 11 years of major transformation, it was time for something new: Surprising as a whole, proven in every detail.
HOW
COME
As a family-run business, continuity is in our nature. It is a fortunate development that both sons - Felix, a qualified interior architect (M.A.), and Valentin, a wood engineer (M.Sc.) - are following in their father's footsteps and leading the company into its third generation. This strengthens the management team both in expertise and capacity. The new logo focuses solely on the family name and incorporates the stylised compass - a symbol of the interior design workshop the family business will continue to be in the future.
FOR WHAT
REASON
Deeply rooted in our home region, we manufacture exclusively in the Bavarian Forest. That is why we continue to invest in our production and administrative capacities. The name Graf stands for top-quality craftsmanship in joinery and outstanding performance in bespoke interior design on an international scale. Our new brand identity aims to reflect this more strongly than ever before.
Change and growth.
Felix Graf GmbH becomes Graf GmbH. What remains is the interior design workshop. The shortened company name is, in fact, an extension: Felix Graf Sr. expands the management team to include his sons – Felix Constantin, Interior Architect (M.A.) and Valentin, Wood Engineer (M.A.). This increase in expertise is accompanied by an expansion of capacity – made visible to the outside world through a refreshed visual identity.
